Climate change, markets, and consumption

Climate change is maybe one of the most important issues in development, and marketing today (Dholakia and Atik 2016; Hall 2018). Climate change is a long-term shift in global or regional climate patterns. It refers to the rise in global temperatures from the mid 20 th century to the present and is attributed largely to the increased levels of atmospheric carbon dioxide and the presence of greenhouse gases in the atmosphere. Climate change is threatening our climate, life on earth, and the planet itself. In response, many countries, companies and consumers become increasingly concerned by climate change issues.

Climate change concerns regulate many consumer behaviors (Schill et al. 2019), even among younger consumers (Schill, Godefroit-Winkel and Hogg In press). Countries, companies, and consumers who aim to combat climate change might develop two kinds of strategies, namely mitigation and adaptation strategies (Nilsson et al. 2004: Kolk and Pinske 2004). Climate change mitigation aims to limit the increases in global temperatures by reducing greenhouse gas emissions. Adaptation seeks to adjust natural and human systems in response to climate change. In other words, individuals and institutions may decide to act against the causes of climate change (mitigation) or to adapt to the consequences (adaptation).  

We invite papers based on research and/or lessons from practice around the following, but not limited, themes:

- Exploring development plans at the macro and meso levels that aid combating climate change

- Examining consumer relations to innovative development programs that aid adapt or mitigate climate change

- Identifying collaborative models to combat climate change

- Examining partnerships among NGOS, governments and businesses for environmental practices against climate change

- Investigating consumer behaviors at the BoP that aim to mitigate or adapt to climate change

- Tracing the impacts of climate change on the lives of consumers in developing countries

- Utilizing social systems to combat vulnerability related to climate change

- Identifying the initiatives of children and the younger generation to combat climate change

Queries related to this track may be addressed to Professor Dr. Delphine Godefroit-Winkel:,


Dholakia, Nikhilesh and Atik, Deniz (2016) "A Journal for a Fast-Changing World," Markets, Globalization & Development Review: Vol. 1: No. 2, Article 1
Hall, C Michael (2018), "Climate Change and Marketing: Stranded Research or a Sustainable Development?," Journal of Public Affairs, 18 (4), e1893.
Kolk, Ans, and Jonatan Pinkse (2004) “Market Strategies for Climate Change,” European Management Journal: Vol. 22: No. 3, 304-14.
Nilsson, Andreas, Chris von Borgstede, and Anders Biel (2004) “Willingness to Accept Climate Change Strategies: the Effect of Values and Norms,” Journal of Environmental Psychology: Vol. 24, 267-277.
Schill, Marie, Delphine Godefroit-Winkel, Mbaye Fall Diallo, and Camilla Barbarossa (2019) “Consumers’ Intentions to Purchase Smart Home Objects: Do Environmental Issues Matter?” Ecological Economics: Vol. 161, 176-85.
Schill, M. Godefroit-Winkel, D. and Hogg, K. H. (2020), “Young Children’s Consumer Agency: The Case of French Children and Recycling,” Journal of Business Research, 110, 292-305. 

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