CALL FOR PAPER

Extant research in marketing is Eurocentric and marginalizes non-Western perspectives and experiences (Ellis et al. 2011, Eckhardt, Dholakia, and Varman 2013). A limited worldview has resulted in the marketing knowledge and practices rooted in the majority world (settings such as Africa, Asia, and South/Central America) being under-examined (Varman and Saha 2009, Varman and Sreekumar 2015). Even in an ostensibly “globalized” domain such as international marketing, the West remains the key referent against which “the Rest” are compared and understood. Moreover, as Türkdoğan (2019) points out, even with the increasing recognition of the variegated consumption and marketing practices in the majority world, knowledge production, and conceptualization continue to be driven by Western assumptions (see also Alcadipani 2017). In such a context, it becomes important for scholars to move beyond a monochromatic Western lens, and oversimplified dichotomies such as East and West, to contextualize and particularize knowledge creation and practices.

While globalization has resulted in greater intercultural contact, it has also led to the spread of neoliberalism. The neoliberal ideology has proven remarkably hardy, and has not only survived, but flourished in the aftermath of the financial crises and recession in the first decade of the 21st century. Crouch (2011) attributes the resilience of neoliberalism to the enormous power wielded by corporations, and places a mild hope on civil society and social movements acting as countervailing forces on such power. The onward march of neoliberalism has exacerbated Bauman’s (2000) somewhat dystopian vision of liquidity, accompanied by consumer precarity and helplessness. An unabashedly neoliberal thinking has infiltrated even academic institutions, leading to identity crises and insecurity (see Knights and Clarke 2014). On the other hand, somewhat paradoxically, nativism appears to be on the rise in countries across the world, with populist governments pandering to at times xenophobic tendencies. Neoliberalism seamlessly glides over this apparent contradiction of a globalized world order administered through populist governments. Taking social Darwinism to the extreme, neoliberal world views force consumers to be in perpetual competition with each other, and lead precarious existences, while corporations can continue amassing wealth and power (see Verhaeghe 2014). Marketing and its allied functions have often served to buttress some of these problematic ideologies. For example, Eckhardt, Varman, and Dholakia (2019) point out that marketing concepts such as branding, customer relationship management, and consumer intimacy serve to function as a soft veneer that masks the hard financial and economic interests driven by corporations. Such masking perpetuates problematic relationships among marketers, corporations, and consumers.

 There is an urgent need to critique and deconstruct the key nodal points of Eurocentric neoliberal discourse centered around the West, markets, marketing, growth, and development. Scholarship has to move beyond its oversimplified dichotomies and exclusionary tendencies for any effective critique of neoliberalism to emerge. Specifically, scholars in marketing need to engage with some important questions: How are the hierarchies of knowledge in the discipline structured? How do we subvert the existing hierarchies of knowledge to create a more participatory, inclusive, and socially just disciplinary agenda? Whose purposes do marketing and markets serve? What do we mean when we talk and write on issues such as growth and development? How are power relations embedded in markets, growth and development discourse? As academics, how can we strive for marketing and growth that caters to the needs of the most vulnerable sections of the global population? How can we contextualize marketing knowledge and understanding, and ensure that marketing discourse does not get homogenized and blindsided by focusing on specific geographies such as the West? 

To this end, we invite paper submissions under the following tracks:

                                                            1. Management education under neoliberalism 

                                                            2. Hegemony of markets and consumer resistance 

                                                            3. Marketization and development 

                                                            4. Poverty, markets, and vulnerable consumers 

                                                            5. The connected era, consumer subjectivity, and well being 

                                                            6. Rethinking consumer culture and development 

                                                            7. Alternative imaginations of markets and development  

                                                            8. Decolonization and the Global South 

                                                            9. Online and Physical Retailing in Emerging Economies: Promises, Patterns and Polemics 

                                                           10. Enacting resilience towards sustainable outcomes  

                                                            11. Climate change, markets, and consumption  

                                                            12. Marketing and Agnotology

                                                            13. Organizing radically: Alternatives to corporate capitalism 

                                                            14. Gender, markets, and the Global South  

                                                            15. Historical perspectives on markets and development

   Important dates


Deadline for paper submissions: 31st October 2021

Notifications to authors of accepted papers: 30th September 2021 onwards

Registration closes: 15 December 2021

Conference dates: 16 to 18 December 2021

References

Alcadipani, Rafael (2017), “Reclaiming Sociological Reduction: Analyzing the Circulation of Management Education in the Periphery,” Management Learning, 48 (5), 535-51.

Alcadipani, R., Khan, F.R., Gantman, E., and Nkomo, S. (2012). Southern Voices in Management and Organization Knowledge. Organization, 19(2), 131-43. 

Andreasen, A. R. (1993). Revisiting the disadvantaged: Old lessons and new problems. Journal of Public Policy and Marketing, 12(2), 270-275. 

Arrighi, G. (2001). Global Capitalism and the Persistence of the North-South Divide. Science and Society, 65(4), 469-77

Banaji, S. and R. Bhat (2019). WhatsApp Vigilantes: An exploration of citizen reception and circulation of WhatsApp misinformation linked to mob violence in India, http://www.lse.ac.uk/media-andcommunications/assets/documents/research/projects/WhatsApp-Misinformation-Report.pdf 

Banerjee A.V. and Duflo E. (2011), Poor Economics, Rethinking Poverty and The Ways to End It, Noida: Random House India. 

Banerjee, S. B. (2010). Governing the global corporation: A critical perspective. Business Ethics Quarterly, 20(2), 265-274.  

Bauman, Zygmunt (2000), Liquid Modernity. Cambridge, UK: Polity Press. 

Béné, C., Newsham, A., Davies, M., Ulrichs, M., and Godfrey‐Wood, R. (2014). Resilience, poverty and development. Journal of International Development, 26(5), 598-623.

Bhabha, H.K. (1994). The Location of Culture. London and New York: Routledge.

Bollier, D. 2014. Think Like a Commoner: A Short Introduction to the Life of the Commons. New Society Publishers.

Bordalo, P., Coffman, K., Gennaioli, K. and Shleifer, A. (2019). Beliefs about gender. American Economic Review, 109(3), 739-773.

Bourdieu, P., and Passeron, J. C. (1990). Reproduction in education, society and culture (Vol. 4). London: Sage.

Brenkert, G. G. (1998). Marketing to inner-city blacks: Powermaster and moral responsibility. Business Ethics Quarterly, 8(1), 1-18.

Butler, J. (1988). Performative acts and gender constitution: an essay in phenomenology and feminist theory. Theatre Journal, 40, 519-531.    

Byatt, B. (2018). The case of Kiva and Grameen: towards a Marxist feminist critique of ‘smart economics’. Capital and Class, 42(3), 403-409.

Chacko, P. (2019). Marketizing Hindutva: The state, society, and markets in Hindu nationalism. Modern Asian Studies, 53(2), 377-410.

Chandrasekara, I. (2009). Why is finance critical? A dialogue with a women’s community in Sri Lanka. ephemera, 9(4), 300-317.

Deckha, M. (2015). Situating Canada’s commercial surrogacy ban in a transnational context: A postcolonial feminist call for legalization and public funding. McGill Law Journal, 61(1), 31-86.

Dey, P., and Steyaert, C. (2012). Critical reflections on social entrepreneurship. In Social Entrepreneurship and Social Business (pp. 255-275). Gabler Verlag.

Dholakia, Nikhilesh and Atik, Deniz (2016). A Journal for a Fast-Changing World. Markets, Globalization and Development Review. 1 (2).

Dunford, R. (2015). Human rights and collective emancipation: The politics of food sovereignty. Review of International Studies, 41(2), 239-261.

Eid, F. and A. E. Bueno Pimentel. 2001. Solidary Economy: Challenges of Cooperative Agrarian Reform in Brazil. Journal of Rural Cooperation 29 (886-2016-64601): 141-152.

Ellis, N., Fitchett, J., Higgins, M., Jack, G., Lim, M., Saren, M. and Tadajewski, M. (2011). Marketing: A Critical Textbook. New Delhi: Sage.

Escobar, A. (2011). Encountering development: The making and unmaking of the Third World (Vol. 1). Princeton University Press.

Fagertun, A. (2017). Localising globalisation: gendered transformations of work in emergent economies. Journal of Development Studies, 53(3), 311-315.

Fleming, P. (2012). The end of corporate social responsibility: Crisis and critique. Sage.

Fotaki, M., and Prasad, A. (2015). Questioning neoliberal capitalism and economic inequality in business schools. Academy of Management Learning and Education, 14(4), 556-575.

Freire, P. (1972). Pedagogy of the Oppressed. UK: Penguin.  

Freire, P. (1996). Pedagogy of the oppressed (revised). New York: Continuum.

Gandhi, M. K. (2001). The complete works of Mahatma Gandhi CD-ROM. New Delhi: Publications Division, Government of India.

Gardiner, B. (2019). Dirty lies: how the car industry hid the truth about diesel emissions, Guardian, https://www.theguardian.com/environment/2019/mar/22/dirty-lies-how-the-car-industry-hidthe-truth-about-diesel-emissions.

Giroux, H. (2002). Neoliberalism, corporate culture, and the promise of higher education: The university as a democratic public sphere. Harvard Educational Review, 72(4), 425-464.

Giroux, H. A. (2013). America's Education Deficit and the War on Youth: Reform beyond Electoral Politics. New York: NYU Press.  

Gopalakrishnan, S. (2006). Defining, constructing and policing a 'new India': Relationship between neoliberalism and Hindutva. Economic and Political Weekly, 2803-2813.  

Gramsci, A., and Hoare, Q. (1971). Selections from the prison notebooks (p. 350). London: Lawrence and Wishart.   

Gupta, P., and Nair, V. G. (2019). From “research in management” to “management of research”: Changing nature of doctoral programme at Indian management schools. Decision, 46(2), 169-175.

Hall, C M. (2018). Climate Change and Marketing: Stranded Research or a Sustainable Development? Journal of Public Affairs, 18 (4), e1893.

Hamilton, K., Piacentini, M. G., Banister, E., Barrios, A., Blocker, C. P., Coleman, C. A. and Saatcioglu, B. (2014). Poverty in consumer culture: towards a transformative social representation. Journal of Marketing Management, 30(17-18), 1833-1857.  

Harvey, D. (2007). A Brief History of Neoliberalism. Oxford: Oxford University Press.

Holling, C. S. (1973). Resilience and stability of ecological systems. Annual review of ecology and systematics, 4(1), 1-23.

https://thewire.in/rights/jnu-violence-protests-abvp-students-teachers 

Hutton, M. (2016). Neither passive nor powerless: reframing economic vulnerability via resilient pathways. Journal of Marketing Management, 32(3-4), 252-274.

Ibarra-Colado, E. (2006). Organization studies and epistemic coloniality in Latin America: thinking otherness from the margins. Organization, 13(4), 463-488.

Jagannathan, S., and Packirisamy, P. (2019). Love in the midst of precariousness: Lamenting the trappings of labour in de-intellectualized worlds. Decision, 46(2), 139-150.

Kandathil, G. M., and Varman, R. (2007). Contradictions of employee involvement, information sharing and expectations: a case study of an Indian Worker Cooperative. Economic and Industrial Democracy, 28(1), 140-174.

Kolk, Ans, and Jonatan Pinkse (2004) “Market Strategies for Climate Change,” European Management Journal: Vol. 22: No. 3, 304-14.

Kothari, A. and Joy, KJ. 2017. Alternative Futures: Unshackling India. Authors Upfront: Delhi.

Kruse, D. L., Freeman, R. B., and Blasi, J. R. (Eds.). (2010). Shared capitalism at work: Employee ownership, profit and gain sharing, and broad-based stock options. University of Chicago Press.

Lindio-McGovern, L. (2007). Neo-liberal globalization in the Phillipines: its impact on Filipino women and their forms of resistance. Journal of Developing Societies, 23(1-2), 15-35.

Linnenluecke, M. K. (2017). Resilience in business and management research: A review of influential publications and a research agenda. International Journal of Management Reviews, 19(1), 4-30.

Macgills,A. (2019). The case against Boeing, The

Newyorker, https://www.newyorker.com/magazine/2019/11/18/the-case-against-boeing

Mahajan, V., and Banga, K. (2005). The 86 percent solution: How to succeed in the biggest market opportunity of the next 50 years. Pearson Education.

McIntyre, L. (2008). Post-Truth, MIT Press.

Meadows, D. H. (2008). Thinking in Systems: A Primer. Chelsea Green Publishing.

Muntean, S. C., and Ozkazanc-Pan, B. (2016). Feminist perspectives on social entrepreneurship: critique and new directions. International Journal of Gender and Entrepreneurship, 8(3), 221-241.

Naik, C. D. (2003). Thoughts and philosophy of Dr. BR Ambedkar. Sarup and Sons.

Nair, J. (2017). The Provocations of the Public University. Economic & Political Weekly, 52(37), 34-41.

Nandy, A. (2009). The Intimate Enemy: Loss and Recovery of Self under Colonialism. New Delhi: Oxford. 

Nilsson, Andreas, Chris von Borgstede, and Anders Biel (2004) “Willingness to Accept Climate Change Strategies: the Effect of Values and Norms,” Journal of Environmental Psychology: Vol. 24, 267-277.

Nussbaum, M. C. (2016). Not for Profit: Why Democracy needs the Humanities. Princeton: Princeton University Press.  

Ozkazanc-Pan, B. (2019). CSR as gendered neocoloniality in the global south. Journal of Business Ethics, 160(4), 851-864.

Parker, M. (2014). University, Ltd: Changing a business school. Organization, 21(2), 281-292.

Parker, M., Cheney, G., Fournier, V., and Land, C. (Eds.). (2014). The Routledge companion to alternative organization. Routledge.

Pereira, C. R., and Da Silva, A. L. (2015). Key Organisational Factors to Building Supply Chain Resilience: a Multiple Case Study of Buyers and Suppliers. Journal of Operations and Supply Chain Management, 8(2), 77-95.

Pichler, M. (2013). “People, planet and profit”: consumer-oriented hegemony and power relations in palm oil and agrofuel certification. The Journal of Environment and Development, 22(4), 370-390.

Plagerson, S., Patel, L., Hochfeld, T. and Ulriksen, M. S. (2019). Social policy in South Africa: navigating the route to social development. World Development, 113, 1-19.

Prahalad, C. K. (2009). The fortune at the bottom of the pyramid, revised and updated 5th anniversary edition: Eradicating poverty through profits. FT Press.

Prahalad, C.K. and Lieberthal, K. (1998), “The End of Corporate Imperialism,” Harvard Business Review. 76 (4): 68-79.

Prahalad, C.K. (2004), The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits, Upper Saddle River, NJ: Wharton School Publishing.

Proctor, R. N. (2012). The history of the discovery of the cigarette–lung cancer link: evidentiary traditions, corporate denial, global toll. Tobacco control, 21(2), 87-91.

Proctor, R. N., and Schiebinger, L. (2008). Agnotology: The making and unmaking of ignorance. Stanford University Press.

Reynolds, B. (2018). The Coming Revolution: Capitalism in the 21st Century. John Hunt Publishing.

Rose, N. 1990. Governing the Soul: The Shaping of the Private Self. London: Routledge.   

Said, E.W. (1978). Orientalism. New Delhi: Penguin.  

Schill, Marie, Delphine Godefroit-Winkel and Margaret K. Hogg (In press) “Young childrenand#39;s consumer agency: the case of French children and recycling,” Journal of Business Research .

Schill, Marie, Delphine Godefroit-Winkel, Mbaye Fall Diallo, and Camilla Barbarossa (2019) “Consumers’ Intentions to Purchase Smart Home Objects: Do Environmental Issues Matter?” Ecological Economics: Vol. 161, 176-85.

Sen, J. (6th January 2020). ‘They Were Banging the Door With an Iron Rack’: Students, Teachers describe JNU Violence. Accessed on 25th January 2020. Retrieved from  

Shah, G. (2004). Social movements in India: a review of literature. Sage Publications India.

Shah, P., Kandathil, G., and Kapoor, A. (2018). Acting for Change. Alternative Organisations in India: Undoing Boundaries, 183.

Sharma, B. (12th December 2019). Widespread Protests Against BJP's Communal CitizenshipAmendment

Bill. Huffington Post. Accessed on 25th January 2020. Retrieved from  https://www.huffingtonpost.in/entry/protest-citizenship-amendment-bill-loksabha_in_5ded544de4b05d1e8a5365ec

Slater, T. (2014). The myth of “Broken Britain”: welfare reform and the production of ignorance. Antipode, 46(4), 948-969.

Snow, D. A., Soule, S. A., and Kriesi, H. (Eds.). (2008). The Blackwell companion to social movements. John Wiley and Sons.

Soederberg, S. (2006). Global Governance in Question: Empire, Class and the New Common Sense in Managing North-South Relations. London: Pluto Press.

Stubbs, W. (2017). Sustainable entrepreneurship and B corps. Business Strategy and the Environment, 26(3), 331-344.

Sukhdev, P. (2012). Corporation 2020. Penguin UK.

Teltumbde, A. (2018). Republic of Caste: Thinking Equality in the Time of Neoliberal Hindutva. New Delhi: Navayana.

Temudo, M. P. (2018). Men wielding the plough: changing patterns of production and reproduction among the Balanta of Guinea-Bissau. Journal of Agrarian Change, 18(2), 267-280.

Tessman, L. (Ed.). (2009). Feminist ethics and social and political philosophy: Theorizing the non-ideal. Springer Science and Business Media.

Trim, P. R., and Lee, Y. I. (2008). A strategic marketing intelligence and multi-organisational resilience framework. European Journal of Marketing, 42(7/8), 731-745.

UN Habitat (2019), Resilience, Retrieved from https://oldweb.unhabitat.org/resilience.

Van Der Vegt, G. S., Essens, P., Wahlström, M., and George, G. (2015). Managing Risk and Resilience: From the Editors, Academy of Management Journal. 58, (4), 971-980.

Varman, R., and Chakrabarti, M. (2004). Contradictions of democracy in a workers’ cooperative. Organization studies, 25(2), 183-208.

Varman, R., and Sreekumar, H. (2015). Locating the Past in its Silence: History and Marketing Theory in India. Journal of Historical Research in Marketing, 7(2), 272-79.

Varman, R., Saha, B., and Skålén, P. (2011). Market subjectivity and neoliberal governmentality in higher education. Journal of Marketing Management, 27(11-12), 1163-1185.  

Vijay, D., and Varman, R. (Eds.). (2018). Alternative Organisations in India: Undoing Boundaries. New Delhi: Cambridge University Press.  

Vijay, D., and Varman, R. (Eds.). (2018). Alternative Organisations in India: Undoing Boundaries. Cambridge University Press.

Vogus, T. J., and Sutcliffe, K. M. (2007). Organizational resilience: towards a theory and research agenda. In 2007 IEEE International Conference on Systems, Man and Cybernetics, 418-3422.

Webb, T., and Cheney, G. (2014). Worker-owned-and-governed co-operatives and the wider co-operative movement: challenges and opportunities within and beyond the global economic crisis. In The Routledge companion to alternative organization (pp. 88-112). Routledge.

Westley, F. (2013). Social innovation and resilience: how one enhances the other. Stanford Social Innovation Review, 11(3), 28-39.

Whelan, G. (2012). The political perspective of corporate social responsibility: A critical research agenda. Business Ethics Quarterly, 22(4), 709-737.

Williams, T. (2016). Higher education is not ‘for sale’: Thought as sedition in a neoliberal nationalist paradigm. South Asian History and Culture, 7(3), 319-321.

World Economic Forum (2013), Building Resilience in Supply Chains, Retrieved from http://www3.weforum.org/docs/WEF_RRN_MO_BuildingResilienceSupplyChains_Report_2013.p df

Wright, E. O. (2010). Envisioning real utopias (Vol. 98). London: Verso.

Zene, C. (Ed.). (2013). The political philosophies of Antonio Gramsci and BR Ambedkar: Itineraries of Dalits and subalterns. Routledge.

Web page was created with Mobirise